The following clarifications apply to the project pages and case studies shown on this site. They are meant to prevent misunderstandings about how work is documented, what a case study includes, and how the material should be read.
What Counts as a Case Study
A case study here is a structured account of a commission or personal project. It covers the starting brief, the creative decisions made along the way, the tools and materials used, and the timeline from first draft to delivery. Not every project page will include all of these elements; some focus on process, others on the final outcome. The absence of a section does not mean that step was skipped, only that it was not the point of that particular write-up.
Client Feedback and Revisions
Where client feedback is mentioned, it is presented in a summarized form. Direct quotes are used only when they help explain a significant change in direction. The number of revision rounds is noted when it affects the story of the project, but it is not a measure of difficulty or quality. A project with one round of revisions is not simpler than one with several; it simply had a clearer brief from the start.
Before-and-After Comparisons
Before-and-after images are included to show the effect of specific decisions, not to imply that the earlier version was wrong. The original state is always shown in context, with the same framing and lighting where possible, so the comparison is fair. When this is not possible, the limitation is stated next to the image rather than hidden.
Tool and Material References
Specific software, cameras, or materials are named only when they are relevant to the outcome. Mentioning a tool is not an endorsement, and it does not imply that the same result cannot be achieved with other equipment. The focus is on the reasoning behind the choice, not on the brand itself.
Timeline Estimates
Timeline figures shown in project pages are based on the actual schedule of the work described. They are not a guarantee of how long a similar commission might take for a new client. Every brief has different requirements, and the duration depends on the number of revisions, the availability of reference material, and the complexity of the final deliverable.
Personal Project Archives
Personal work is labeled clearly as such. These pieces are not client commissions and do not follow a brief. They are included to show range, curiosity, and ongoing exploration. Viewers should not assume that a personal project reflects the preferences of any past or current client.